Historical Evolution
The department was established in 2011 as one of the departments of the International College of I-Shou University, originally named the Department of Entertainment Business Management. In response to global changes in the entertainment industry and job market demands, it was renamed the Department of International Media and Entertainment Management in 2021, with the goal of cultivating professionals in entertainment and event management with a global perspective.
Department Overview
The department is AACSB accredited and offers all-English instruction. It primarily develops two professional fields: “Film and Television Entertainment” and “Event Planning”. Its professional scope covers media and interactive entertainment businesses and their management, broadly interpreted as entertainment business, marketing media, communication technology, enabling students to understand entertainment media and their related technology applications. “Film and Television Entertainment” mainly cultivates international film and television entertainment talents, including production and post-production management, media production and marketing, film and television entertainment industry planning, popular culture, performance and arts industry management, etc. “Event Planning” mainly cultivates international entertainment event planning management talents, including public relations planning, digital advertising and marketing, MICE management, tourism and leisure event planning, etc. The department has a gaming center, and gaming management courses can be certified with the class. Professional courses are taught by teachers with many years of industry experience.
Career Direction
The department’s professionals are suitable for jobs including :
MICE Manager(MICE)
Communication Media Related Work: Production or directing of stage, television, radio or film works, including entertainment programs, message communication or advocacy films. Responsible for script interpretation, actor and guest selection, scene design, sound effects, special effects, dance and other creative ideas and decisions.
Communication Media Related Work
Production or directing of stage, television, radio or film works, including entertainment programs, message communication or advocacy films. Responsible for script interpretation, actor and guest selection, scene design, sound effects, special effects, dance and other creative ideas and decisions.
Entertainment Technology Planner
Due to the development of digital technology and the Internet, the entertainment media industry has reformed a new face, becoming a more content-focused, business model and audience preference art industry. Innovation and related talents have certain industry advantages and become important resources in the multinational entertainment media industry.
Digital Marketing Planning
Learn the practical power of e-commerce digital marketing, coupled with data-driven insight into audience targeting strategies, master e-commerce consumer behavior, have a more comprehensive thinking, can innovate in value-oriented, have the ability to see the digital industry map and context, Internet thinking, etc.