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2021-11-04 14:00:00

2021「Library A-thon」企劃行銷競賽(公告決賽名單)2021 "Library A-thon" Marketing Planning Competition (Announcement of the finalists)



義守大學圖書館2021 Library A-thon企劃行銷競賽

2021“Library A-thon” Marketing Planning Competition

壹、簡介 Introduction:

為推廣跨領域創意學習,圖書館舉辦Library A-thon競賽活動,讓學生利用館內資源,完成企劃行銷實作。
To promote cross-disciplinary creative learning, the Library organizes the Library A-thon competition, which allows students to use the Library's resources to complete a project marketing exercise.

 

貳、參賽對象Eligibility:

1. 對象:本校大學部在學學生,參加過行銷企劃相關競賽的同學尤佳。
All ISU college students, especially those who have participated in competition related to marketing planning.

2. 方式:以團隊形式報名,每隊成員1-3名,可混系組隊,團隊需自行命名,每人僅限參與1隊。
Apply in the form of a team with 1-3 members in each group and can be formed by different departments. Teams need to name their own. Each member can only participate in one team.

3. 報名:110年11月29日09:00止(已延長)。請先下載報名表親簽後拍照,並備妥團隊備審資料,再上傳至線上報名表單。依收件順序編列參賽號碼。
Registration: Nov 29, 2021, until 09:00(The application deadline has been extended).
Please download the application form, sign it in person, take a photo, and prepare the team's information for evaluation, then upload it to the online application form. Entry numbers will be assigned in the order of receipt. 

4. 參賽之團隊僅可投遞一件企劃案資格審查,不符要求者,取消參賽資格。主辦單位確認參賽資料齊全,將以電子郵件的方式,通知參賽者是否取得參賽資格。
Each team can submit one entry only. Those who do not meet the requirements will be disqualified. The organizer will inform the participants by email whether they are qualified or not.

參、競賽方式  Procedure

一、初賽階段(資格審查)Qualification review

1.參賽隊伍須繳交資料:
(1). (團隊中任一成員)曾參加過行銷競賽者:檢附:該次行銷競賽簡章、參賽證明、之前競賽時提交的檔案(若有實體成品,請拍照上傳)、得獎證明(非必要)。
(2). (團隊成員)未有任何參賽經驗者,檢附:自行設計的企劃行銷檔案 (不限主題,不限格式)。
Applicant Documents for preliminary review:
(1). (Any member of the team) who has participated in a marketing contest before: Attach: the seal of the marketing contest, proof of participation, files submitted during the previous contest (if there is a physical product, please take a photo and upload it), and proof of award (not necessary).
(2). (Team members) who do not have any experience in the competition, please attach: self-designed project marketing file (any theme, any format).
 
2.評審內容:評審委員針對參賽隊伍繳交之資料進行書面審查,評分之標準如下:
The jury will review and grade applications according to the following judgment standards.

A. 企劃行銷檔案的內容(完成度) Content of project marketing files (Completion rate) 60%
B. 是否為『跨領域』團隊Whether it is an "interdisciplinary" team 20%
C. 主題創新程度 Theme innovation 15%
D. 曾經得獎名次 Previous awards 5%

取若干組分數加總最高之隊伍,錄取10隊,進入決賽階段。(11月29日 17:00公布入選參賽隊伍)(已延後)
The ten teams with the highest scores will advance to the final round.(The selected teams are announced on Nov. 29 17:00, 2021.)(extended)

3.報名表下載:PDF
Application Form Download

4.備審範列檔下載:DOCXODT
Sample file download

5.線上報名網址(需要google帳號):https://forms.gle/xkQYrvBbpvYDkbu88
Online registration website (need google account)

二、 決賽階段 Final Phase

進入決賽之隊伍,於2021年12月01日10:20-16:20,在本校總館圖書館03308智慧教室,根據主辦單位所提出之問題,於時限之內,完成其行銷企劃案之構想,並公開簡報其構想。

評分標準如下:
The finalists will complete their marketing plans and give a public briefing on their ideas within the time limit in 03308 Smart Classroom of 3F Main Campus Library between 10:20 am and 04:20 pm on Dec. 1, 2021.

The evaluation standards are as follow:

A. 簡報內容Briefing Content: 50%
B. 問題回答Question Answer: 50%

肆、獎勵辦法與頒獎 Prizes

1.

獎項Awards 獎金Bonus
冠軍(1組)First place(1 team) NT$ 4,000
亞軍(1組)Second place (1 team) NT$ 3,000
季軍(1組)Third place (1 team) NT$ 2,000
佳作(若干組)masterpiece(Several) NT$ 900

2. Library A-thon各項競賽前3名的優勝團隊之獎金及獎狀,將統一於110年12月22日13:30於圖書館3F A3308智慧教室頒發。獲選佳作之團隊,將以E-mail頒發佳作電子獎狀,其獎金可於110年12月23日-12月27日期間至圖書館本館2F櫃台憑學生證領取。
The prizes of top three winning teams in each Library A-Thon contest will be awarded at 01:30 pm on Dec. 22, 2021 at the 03308 3F Smart Classroom of Library at Main Campus. For the honorable mention teams, please take the prize with your student ID card at 2F Circulation Desk of library at Main Campus from Dec. 23, 2021 – Dec. 27, 2021.

伍、 比賽注意事項 Notices

1. 因應肺炎疫情變化與防疫需求,本活動之現場實作比賽,經評審委員討論同意後,得彈性調整改為線上或其他符合現況的方式替代。

In response to the changes in the pneumonia epidemic and the need for epidemic prevention, the on-site competition may be flexibly adjusted to online or other methods that meet the current situation after the judges' discussion and approval..

2.參賽隊伍完成報名即視為保證所有填寫、提出之資料均為真實且正確,如有資料不實、不完整、不正確及所留資料無法聯絡本人之情事,將被取消入選或得獎資格。
The completion of the application is deemed to ensure that all the information provided is true and correct. If the information is incomplete and cannot be contacted, the team will be disqualified from being selected or awarded.
 
3.參賽作品須為自行創作且未侵害他人著作權益,參賽作品內容須由參賽者全權負責,並確保可用於公開場域發表之合法合理使用,競賽過程嚴禁抄襲、剽竊、使用不當手 段或盜冒用他人作品,若有發生以上情事,經查證屬實將取消參賽或得獎資格、追回獎金並保留法律追訴權,其間產生之法律問題,參賽者需自負責任。
Entries must be original and have not infringed on the copyrights of others. Entrants must be responsible for the content of entries and ensure that they can be legally and reasonable used in public. In case of plagiarism, improper means and fraudulent use of other people's work the entry will be disqualified from this competition, and the entrants involved should be held legally liable and financially liable.
 
4.參賽作品不論入選與否,一律不提供退件,請參賽者自行備份參賽作品。
Materials and files sent in will not be returned. Please copy all files prior to submitting them.
 
5.參賽作品若涉及或影射腥、羶、色情、暴力或影響社會善良風俗等內容,或惡意造成主辦單位包含但不限於形象、聲譽等有價或無價之損失,主辦單位皆有權不另行通知參賽者,針對 該作品取消參賽資格,並保留法律追訴權,若造成主辦單位受有損害者,應自負民事或刑事上賠償之責任。
In case of the entries involve or insinuate sensationalism, sexual, violent or any negative content that intentionally damage the image of organizer, the organizer remain the right to disqualify entries from competition without contacting, and the entrants involved should be held legally liable and financially liable.
 
6.主辦單位有權於報名階段,先行將未符活動辦法規定(妨礙善良風俗等)之作品篩選,未符合活動辦法之作品將無法進入決選。
The organizer will disqualify entries which contain negative contents during the registration stage. The entries that do not comply with regulations will not be eligible for the finals.
 
7.各獎項可依評審委員決議從缺。
All the rewards are up to the decisions of jury.
 
8.入圍決賽之團隊若未能依規定出席決賽簡報及競賽相關活動,視同自動放棄。
For those teams that reach into the finals, if they cannot meet the requirement, they shall be deemed to be waived.
 
9.凡報名參賽者,即視為同意本活動各項內容及規定。若有未盡事宜,主辦單位保留刪、修之權利,若有任何更動,皆以活動網站公告為準,不另行通知。
All entrants will be deemed to agree with the contents and regulations of the competition. The Organizers reserve the right of making final decisions and adjustments for any defects or disputes. Any alterations will be announced on the official website.

 

陸、主辦單位Organizer:

圖書與資訊處
如有疑問可以email:libcirc@isu.edu.tw
或 07-6577711#2712 洽詢

Office of Library and Information Services.
If you have questions, please email:libcirc@isu.edu.tw

最新消息:決賽入圍名單

組別 隊伍名稱
第五組 為什麼沒有報名費
第八組 不要有壓力
第九組 獨孤求敗
第十六組 共勉之
第十七組 Loading.
第十八組 今朝有酒今朝醉
第二十組 鹿港天后宮是我的
第二十一組 四朵半
第二十二組 消毒第一名
第二十三組 防疫小組
第二十四組 讓愛發揚光大
第二十六組 愛情釀的酒


附加檔案:.
張貼資訊: 吳俊穎 
聯絡分機: (07)6577711*2712 
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